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The Marketing Book

Author : Michael J. Baker
ISBN : 9781134506125
Genre : Business & Economics
File Size : 66. 3 MB
Format : PDF, Mobi
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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

Innovation And Marketing In The Video Game Industry

Author : David T. A. Wesley
ISBN : 0566091674
Genre : Business & Economics
File Size : 31. 74 MB
Format : PDF, Kindle
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A great read for anyone interested in video games and the entertainment business. Wesley and Barczak craft a compelling read based through the history of video games---the unexpected success stories and colossal failures---which give us a foundation of learning that help those of us in the industry make better decisions in this new era of gaming. Tom Sperry, CEO of Blade Games, Founding member of Microsoft Games Group --

Introduction To Sport Marketing

Author : Aaron C.T. Smith
ISBN : 9781317691457
Genre : Business & Economics
File Size : 66. 4 MB
Format : PDF, ePub, Mobi
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Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

Selling Places

Author : Stephen Ward
ISBN : 9781135818951
Genre : Architecture
File Size : 70. 34 MB
Format : PDF, Kindle
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Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.

The Facebook Marketing Book

Author : Dan Zarrella
ISBN : 9781449302726
Genre : Business & Economics
File Size : 30. 92 MB
Format : PDF, Mobi
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How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. Approach Facebook's complex environment with clear, actionable items Make sense of the social networking world Be familiar with the technologies you need for social network marketing Explore tactics for using Facebook features, functionality, and protocols Learn how to set specific campaign goals Determine which Facebook features are relevant to your campaigns Plan and execute Facebook marketing strategies Measure the results of your campaigns with key performance indicators


Author : Michael John Baker
ISBN : 0415213975
Genre : Marketing
File Size : 60. 46 MB
Format : PDF, Mobi
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The Service Dominant Logic Of Marketing

Author : Robert F. Lusch
ISBN : 0765614901
Genre : Business & Economics
File Size : 59. 98 MB
Format : PDF, Kindle
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Presents a challenging paradigm for the marketing discipline, which is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing central to overall business strategy. This work provides a comprehensive marketing theory that challenges both modern thinking and marketing practice.

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